Obscure Answer
| Mad has had cover variations when they were experimenting with borders, when they were shipping free issues to Gulf War soldiers, and when they were just playing around. In more recent years they've shamelessly hyped the practice in order to sell more issues to nerdy collectors: |
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| Four Batmans | Two South Parks | Two Phantom Menaces | Two Bush Gores | Two Jackasses | Two Clone Attacks | Two Hulks | Two Harry Potters | Two Twenty Dumbest | Two Batman Begins | Two Simpsons Movies |
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| Hi Doug, Your answer to this month's question is not entirely correct. MAD No. 28 had three different cover variations way before MAD No. 123 (which you state is the origin of the multi-cover issues). Similar to MAD No. 123 which had the same basic design, but different numbers, MAD No. 28 had same design, but the wording in red letters in the diagonal yellow banner differed across the three versions: one said "Guided Missiles", one said "Income Taxes" or "Income Tax Evasion", and I can't recall the wording on the third variation off the top of my head! Keep up the great work on your site! Mike |
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Hey Doug, Good job on the site as always! In addition to your multiple cover question of the month, I believe you are forgetting about Mad # 323 (Jurass-Has-Had-It-Park) which had both a red background cover and a yellow background cover to match the movie posters. Sorry to nit-pick, but you know how collector - convention dorks are. Thanks Ben | 
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Issue #401 almost slipped by some collectors because the two options took place inside the issues and not on the covers: One with George W. Bush being sworn in as the
president and the other with Al Gore being sworn in as the president.
Thanks to Jeremy for pointing this out. |
Another trend happened with issues at the start of 2004. It seems one cover was made available to regular stores (like grocery stores) and a second cover came to specialty comic stores and subscribers. The typical promotion of two collector's covers being available was curiously absent in these cases, but die-hard collectors sought them out anyway (often with some difficulty).
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