Mad #198 April 1978
- The Dip (Movie Satire)
- Food For Thought
- When the "UPC" Symbol Takes Over Completely
- Dave Berg -- The Lighter Side of Fire
- Don Martin -- One Morning in a Drug Store, Around Noon on a Movie Set, One Evening in a Bus Station
- School Supplies Unlimited 1978-79 Wholesale Catalogue
- Kids' Fresh New Comebacks to Parents' Tired Old Comments
- Some Legendary Wire Hangers
- Warranty Questionnaire from the Purchasing Public
- You Can't Beat the System
- Ten Little Businessmen
- Mad One-Time Use Products
- Alas (TV Satire)
- Spy Vs. Spy
- Al Jaffee Fold-In -- What competitive Russian and Japanese enterprise threatens total annihilation?
- Back Cover -- One Evening in the City
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