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Mad #96 July 1965
- Cover Artist: Norman Mingo
- Cover Writers: Sergio Aragones and Ilia Rubini
- Substandard Brands, Inc.
- The Man From A.U.N.T.I.E. (TV Satire)
- Don Martin -- On the Job, In Injun Territory, The Indignant Husband
- Baseball Foto-Plays
- Dave Berg -- The Lighter Side of The Boss
- Spy Vs. Spy
- Unspoken Messages in TV Commercials
- Show Biz Celebrities in Ordinary Life Situations
- Typical "Sales & Promotional" Gimmicks
- Mad's Seed and Garden Catalog
- Al Jaffee -- TV Commercial Aids
- Crazy Fists (Movie Satire)
- Al Jaffee Fold-In -- The Harvest We Shall Reap From the Super-Patriots' Methods of Exposing 'Communist Plotters' In America?
- Back Cover -- Let's Kill-off Ridiculous Ad Campaigns
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