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Mad #53 March 1960
- Cover Artist: Kelly Freas
- Mad Logo: Harvey Kurtzman
- Fleischman's Whiskey
- Personalized Merchandising
- Highway Safety
- Don Martin -- Breakfast at Liggett's, Balcony Scene, Down on Wall Street
- New Movie Monsters from Madison Avenue
- What Would Happen if Teenagers Ran the Country
- The Rifle, Man! (TV Satire)
- Society Page
- Changing History for Commercial TV
- Valentines to People We've Fallen Out of Love With
- Mad Goes to an Alfred Hatchplot Movie
- Modern Sources of Untapped Energy
- Skiing
- Hazards of Illuminated Signs
- Back Cover -- Eastzone Kossak Film
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